When you bring your goods to the farmers market, you’ve got only one shot to entice customers, show off the freshness and high quality of your food, and stand out from the rest of the cow and poultry products at the market. A good set of labels can make your booth look more established and professional, as well as give the customers the information they need to know about your product. How do you create a label that represents your business and helps sell the product at the same time? Here’s a few of the options you can consider while making your labels for the farmers market.
1. Basic Handwritten Labels
A simple handwritten label is probably the cheapest and easiest option. Simply pick up a package of blank custom labels at your local office supply store, write the price and information on the label, and you’re good to go. A handwritten label gives off the perfect down-home country vibe, since it’s clear that you produce food locally. It’s also a great option if you’re out of time and need to label your products in a pinch–a cheap label is better than no label at all.
However, this option comes with a few downsides. Your label won’t have any branding on it, so you’ll have to manually write or stamp your farm’s name on each label if you want your customers to remember where they bought the meat from. A handwritten label also looks less professional than a printed one, so if you want your farm to look more established, consider ordering a printed label instead.
2. Printed Custom Labels
It’ll cost a little more time and money, but a printed label shows that your farm has been around for a while and won’t be going away any time soon. Open your favorite image editing software and design a logo for your farm. You can either print it out on sticker paper, or send it to a professional printing company like Label Llama and receive a set of stickers in the mail. Here’s their offering that would probably work best for packaged beef and poultry products – https://labelllama.com/catalog/labels/rectangle-roll-labels
Make sure there’s space on the label to write the cost and sell-by date, as well as any other information you want to give your customers. The simple addition of a printed label makes your cow or poultry product look like a healthier version of the same thing your customers buy at the store. And if you’re raising animals humanely on pasture like we do at Little Cow Mountain Farms, that’s probably very much the case!
When you order online, most businesses allow you to choose from an opaque label or a transparent label. An opaque label is easier to read, but a transparent label allows your customers to see the beautiful quality of your meat without any packaging getting in the way. Both options have their pros and cons, so weigh your choices before making a decision.
3. Hanging Tags
Hanging tags are a little unconventional, but they add a certain old-fashioned charm to the products on your table. You can buy a set of tags at the store, order them online, or make them at home yourself. You’ll also need some string or twine to attach the tags to your product. They work best with jarred goods like jams, jellies, and preserves, but if you get creative you can use them for just about anything.
They look homey but professional, and draw attention to your products. Every farmhouse kitchen has at least one jar of preserves with a handwritten tag attached with twine, so take that aesthetic and use it to your advantage. You can use paper, card-stock, or even cardboard for an extra “homemade” feel.